Rihanna created Fenty Beauty after years in the industry, driven by the lack of products that worked across all skin tones, types, and hair textures.
A red carpet stunt via a portable makeup studio showcasing Fenty
An package with limited products challenging influencers to be creative.
New AI chatbot that can generate makeup looks based on the inputted products and event.
Communities in need of a makeover and using paint color corresponding to a Fenty product.