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Rihanna created Fenty Beauty after years in the industry, driven by the lack of products that worked across all skin tones, types, and hair textures.
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A red carpet stunt via a portable makeup studio showcasing Fenty
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An package with limited products challenging influencers to be creative. 
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New AI chatbot that can generate makeup looks based on the inputted products and event.
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Communities in need of a makeover and using paint color corresponding to a Fenty product.
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COPYWRITER

EVAN TOUGHY
www.evantouhy.me

ART DIRECTOR

JENNIFER SAXENIAN
www.jen-sax.com
ANDREW DAY
www.thecreativeday.com
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