With Poise, we want to create awareness for women’s health issues that have been stigmatized as as either unimportant or taboo through the use of sports that aren’t typically taken seriously by the general population as women’s sports. 
During each PWHL game intermission, Pause for Poise highlights confidence and resilience.
Poise and CBC Sports bring fans closer to the action with live Mic’d Up streams during select PWHL games.

ART DIRECTORS

Arielle deNeergaard
www.arielleisneer.com
ANDREW DAY
www.thecreativeday.com

COPYWRITER

SEAN MCGRAW
www.seankmcgraw.com